• Function of Beauty

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    Function of Beauty is a Game Changer!!

    Using a unique Algorithm to customize Shampoo and Conditioner that is tailored to each individual!

    Because we are all very different, why buy a shampoo and conditioner that is made for everyone?

    That’s the thought process behind the current beauty companies  that tend to take the extra step to using technology to make better shampoos, makeup accessories, and perfume. Powered by advances in engineering learning and now they’re now able to create customized grooming products formulated specifically for each individual customer.


    Our formulations are about as natural as we can make them with over 50 natural ingredients sourced from around the world, and our formulations avoid potentially harmful or toxic chemicals such as sulfates (including SLS & SLES), parabens, phthalates, oxybenzone, mineral oils, GMOs, & many more. See our FAQ for a full list.

    Function of Beauty, founded in 2015. The company, which developed a hair quiz that has been taken 1.5 million times, has raised $12.2 million from venture capitalists, including Y Combinator and GGV Capital. Function of Beauty has general blueprints for its shampoos and conditioners, but the exact components in each bottle are determined by a customer’s quiz responses, which provide information on texture and other hair traits. The company’s ever-more-refined machine-learning algorithms factor in all the variables and concoct the most effective recipe.

    Founder and CEO Zahir Dossa came up with the idea for Function of Beauty while pursuing his PhD in computer science at MIT. He then teamed up with engineer Joshua Maciejewski, also from MIT, and Hien Nguyen, a cosmetics chemist. Less than a week after beginning their discussions, the three formally started the company. Within half a year, they had started initial product testing and sales.


    We are American-born and raised, with headquarters in NYC, but we’ve also invested millions in a state-of-the-art manufacturing plant in rural Pennsylvania which is providing many jobs to small-town America. We proudly produce every bottle individually in the USA.

    While most beauty companies contract with factories to do the final manufacturing, Function of Beauty is vertically integrated. Given that every product it ships is made for an individual consumer, the company was practically required to build and run its own labs.  No two bottles are alike.

    The majority of Function of Beauty’s 67 employees are focused on production, including 10 formulation specialists and their assistants, even though nearly the entire process is automated. Some aspects aren’t worth automating yet, or still require a human touch, like making sure every package is beautifully assembled. But machines handle the final, delicate customization work.

    “We come up with all the different blends and bases that a customer could possibly want or need in their formulations,” Dossa says. “We source from 500 different ingredients that include most things you can imagine.” A robotic system dispenses specific amounts of each component, using anywhere from 20 to 50 inputs per bottle.


    If something’s not quite right for you, just let us know within 30 days and we’ll either reformulate it for you or give you a full refund. It’s pretty rare that people aren’t happy, and even rarer that we can’t make it right.

    The company, which sells exclusively through its website, takes its promise of individualized formulas seriously: The chance of answering the 12-question hair quizexactly the same as another person is 1 in 24 billion. But if it were to happen, the formulating algorithm is designed to randomly vary a component, even by a gram, so that no two bottles are identical.

    Another benefit of Function of Beauty’s approach is that it’s able to constantly test formulas and then iterate based on customer feedback. The company is not designed to have perfectly consistent predefined product lines, so improvements can be launched immediately. If your interested, here is a coupon  10% For New Customers      Let me know what you think!


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